The customer journey is the process that potential customers go through when they become aware of a need or want, consider their options, make a purchase, and either continue to use the product or service or tell others about it.

In the case of hiring a contractor like you, the journey your customer went on to hire you looked something like this:

Awareness: The customer becomes aware that they need or want to hire a contractor for a specific project. They may do this through seeing an ad, hearing about a friend's positive experience, or reading an article online.

Consideration: The customer begins to research their options and narrow down their choices. They may read online reviews, compare prices, and/or speak to friends or family for recommendations.

Reputation: The customer learns more about the contractor's reputation and decides whether or not to move forward with hiring them. They may read online reviews, check out the contractor's website and social media presence, and/or speak to someone who has worked with the contractor before.

Conversion: The customer decides to hire the contractor and signs a contract. This is usually the result of feeling confident in the contractor's abilities and feeling like they will be able to meet the customer's needs. Conversions can take place in many locations such as a website, landing page, google business profile, or social media profile.

Advocacy: The project is done and your customer is happy with the results. They may write a positive review, tell their friends and family about their experience, and/or recommend the contractor to others.