What happens when a top-tier construction contractor teams up with a strategic marketing partner that knows how to build systems, not just ads?

You get growth. Predictable. Measurable. Scalable.

Advances in digital technology, such as the widespread use of computers and smartphones, have enabled businesses like AA Quality Construction to pursue innovative digital marketing strategies. Digital marketing, also called online marketing, offers a wide variety of methods and strategies that businesses can use to reach their marketing goals.

​This is the story of how AA Quality Construction, a remodeling business based in Dublin, California, partnered with BKXX Enterprises to transition from inconsistent leads to a fully integrated digital foundation that now consistently generates traffic, conversations, and revenue opportunities every month.

Before we stepped in, AA Quality Construction had:

They had excellent service. They had happy customers. But they didn’t have a reliable way to attract, capture, and convert leads online. Without a defined marketing process, AA Quality Construction struggled to streamline and optimize its digital marketing efforts.

Instead of jumping straight into flashy ads or gimmicks, we focused on the basics, done right. Our approach leveraged numerous digital tactics across various digital channels—such as social media, SEO, and online advertising—to engage customers and increase brand awareness. A well-defined content marketing strategy was central to our efforts, ensuring that every piece of content contributed to building brand authority and customer trust.

​Here’s how we built a marketing engine that now drives the business forward, with the foundation rooted in an effective digital marketing strategy tailored to the business’s specific goals and market conditions:

Every effective digital marketing strategy starts with a clear understanding of what you want to achieve and who you want to reach. Setting specific goals—whether it’s to increase brand awareness, generate qualified leads, or boost sales—gives your marketing efforts direction and purpose.

Equally important is identifying your target audience. This means digging into the demographics, interests, and online behaviors of your ideal customers. By understanding who they are and what they care about, you can craft marketing content that resonates and motivates action.

Social media marketing and email marketing are powerful tools for reaching and engaging your target audience. By sharing relevant content across digital channels, you can build relationships and keep your brand top-of-mind. The key is to deliver the right message, to the right people, at the right time.

​A well-defined marketing strategy ensures that every digital marketing effort is aligned with your business objectives and tailored to the needs of your audience. This focus not only increases the effectiveness of your campaigns but also helps you make the most of your marketing budget.

We rebuilt their tracking infrastructure to monitor behavior, not just clicks.

The website was also optimized to provide a seamless experience for every mobile user, ensuring fast load times and responsive design across all devices.

​This told us people weren’t just clicking, they were sticking around. That’s step one of a winning funnel! These optimizations contributed to improved visibility and engagement on search engine results pages.

We implemented a CRM to organize every interaction. No more lost leads. No more guessing.

We also used marketing automation to streamline lead management and follow-up processes, ensuring that repetitive tasks were handled efficiently and allowing the team to focus on higher-level strategy.

​We gave the business owner a clear pipeline and a clean contact database.

Visibility doesn’t just happen. You earn it.

​We focused on high-impact search terms, such as “AA Quality Construction” and “bathroom remodeling,” optimizing on-page content, metadata, and directory listings. To further increase visibility and attract targeted leads, we also implemented search engine marketing (SEM) and online advertising strategies, including paid campaigns on search engine results pages (SERPs) through platforms like Google Ads.

They weren’t just showing up—they were getting chosen.

Paid ads are a gas pedal—but only if you’ve laid down the track first.

​Once the foundation was set, we ran a combination of targeted Google Ads as well as Google Local Service Ads that generated:

This approach is part of broader digital marketing campaigns, which utilize multiple channels and tactics to achieve marketing goals by integrating automation, data analysis, and personalization for improved effectiveness.

We also utilized digital ads and paid media strategies to reach target audiences across various online platforms, ensuring effective campaign management and audience targeting. Crafting a compelling marketing message is essential for paid advertising success, as it helps attract and engage the right audience. Additionally, native advertising was incorporated to blend promotional content seamlessly with organic platform content, maintaining a natural look and feel for users.

We’re now setting up conversion tracking to get even more precise with results.

A big problem for many contractors is missed calls and missed opportunities. So, we built a virtual receptionist using AI. Digital marketers play a crucial role in designing and managing these AI-powered web chat solutions, ensuring they effectively capture leads and boost customer engagement across digital channels.

That’s automation doing the heavy lifting, 24/7.

The transformation speaks for itself. Before our partnership, AA Quality Construction had minimal organic Google visibility, unknown website traffic, sporadic lead capture, and no paid advertising presence. After implementing our comprehensive digital marketing strategy, the results were remarkable: 243,922 organic Google impressions generated massive online visibility, 840 actions taken from their Google Business Profile drove direct customer engagement, 8,747 unique website users explored their services, 47 qualified leads were captured through our integrated CRM and AI chat system (39 through CRM and 8 via WebChat), 4,392 paid ad clicks delivered targeted traffic, and 243 AI-processed messages ensured no opportunity was missed.

This data represents more than numbers, it demonstrates how the right digital foundation can transform a construction business from invisible to unmissable in their local market.

We also built up the backend:

By connecting with social media users and tailoring content to specific target audiences, we maximized engagement across these channels.

​This positioned AA Quality as not just a contractor, but a brand.

We collected and monitored reviews across major platforms:

Reputation matters. We made sure that it reflected the quality of their work. In the marketing industry, maintaining a positive reputation is crucial, as it fosters long-term brand trust and aligns with industry best practices.

This is only phase one. The digital foundation is set. Now we scale.

​Next steps include:

Additionally, consider expanding into new digital channels and selecting the most effective online platforms to reach broader audiences and maximize engagement.

Marketing doesn’t work in isolation. Ads alone won’t save you. SEO without conversion tools is wasted money. A pretty website without traffic is just a digital paperweight.

What AA Quality Construction now has is a complete system.

Digital marketing provides a diverse range of tools, channels, and methods that businesses can utilize to achieve their marketing objectives. Digital marketing, also known as online marketing or internet marketing, focuses on promoting products and services through internet-based channels, including social media, search engines, and email. This approach is dynamic and interactive, in contrast to traditional marketing, which relies on traditional marketing channels such as TV, radio, and print media. Traditional media encompasses these non-digital platforms, whereas digital channels leverage the internet to engage audiences online. Traditional marketing channels are usually more costly and less measurable compared to digital methods.

​One that gets attention. Starts conversations. And builds trust, before the first call even happens.

If you’re a contractor or home service business looking to stop chasing leads and start attracting them, reach out to us at BKXX Enterprises.

We’ll help you build the systems that make your business unstoppable.

​Let’s talk.