Business Growth Accelerator/Local Business Marketing/How To Generate Leads With This Two Step Marketing Process

How To Generate Leads With This Two Step Marketing Process

Saturday, September 30, 2023

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I receive postcards all the time. The other day I received a postcard trying to sell me new internet services. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was tough to read, so hard that I threw it away.

Several days later, I received a postcard with 32 words telling me I could get complete information on a home energy reduction audit. The cost was free. All I had to do was call the 800 number on the card.

With the cost of energy going up, I figured I'd see what the whole deal was and funnel hack this company at the same time. I got the information, had my questions answered, and scheduled the audit.

The company who offered me the home energy audit service was using a time tested 2 step selling process:

Step 1. Generate a lead - Get me to call their 800 number.

Step 2. Provide the requested information - I was provided the information about the plan on the phone by one of their sales representatives. They answered my questions and made me confident that I could save quite a bit on my heating and electricity bills.

So what is so good about two steps?

It is far easier to pique someone's interest than to complete a whole buying process (a sale).

You're not yet attempting to get money from the prospect or existing client.

Postcards can be used to promote your target prospects and consumers while also generating leads (inquiries about your products and services) that you may follow up on and convert into sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the ones you didn't complete a sale with when they first inquired, preferably until they buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those who got you about your products and services.

How To Get The Most Out Of Your Direct Mail Postcards

The goal of your postcard message is to pique enough curiosity in the mind of your prospect to persuade them to contact you about your offer.

You are generating interest, not collecting their money (not yet, anyway). That is what the 2 step marketing process is about—generating interested prospects and customers who contact you for more information.

Your message needs three parts to be most effective:

1. A clear statement of your product's or service's most significant benefit (in the home energy audit example, it was cost savings).

2. A good reason for them to contact you now.

3. A simple, easy way for them to respond (an 800 number, for example).

Your message should be short and to the point. Brief notes on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

Offer ends 5-5-23 (Print a date three weeks from your mailing date to create some urgency).

What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits

Lots of people will respond to find out what they might not know. Remember, they responded, which is least some interest in the information you have created a curiosity about.

This method works and is sure to produce many inquiries if sent to your proper market.

This 2-Step Marketing Process Works.

Use the tips you have read here to create your next postcard's message and see what happens.

You will generate many leads from those genuinely interested in your products and services.

Would you like to create a lasting impression in the minds of your prospects?

Take your marketing strategy one step further with a unique follow-up service – website to mail box postcard program. This innovative technology tags every visitor's IP address when they visit your website and sends them a customized postcard as a reminder about what you offer. Don't just stop at marketing emails, take this opportunity to stand out from the competition.

Make sure that your message is heard beyond digital channels and break through the clutter on any prospect's mailbox! Imagine how it feels for prospects to open their mailbox and see a customised postcard based on their online activity – it will make them more likely to engage with your product or services!

Book a discovery call now to learn more about the Business Growth Accelerator's website-to-mailbox postcard program! Get started building long term relationships within minutes!

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Hi, I'm Brandon

Owner Of BKXX Enterprises, LLC

"Meet the Driving Force Behind BKXX Enterprises: Brandon Garcia, a Dedicated Advocate for Local Service Businesses. With a wealth of experience and a passion for community growth, Brandon leads the charge in empowering local service businesses to dominate their markets. Through insightful strategies and proven tactics, this blog is your go-to resource for taking your local business to new heights. Join Brandon in the journey towards local market conquest!"

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If you want to pay more for your leads, that's your business. If you want to pay less that's mine.

Contact us today to learn how BKXX Marketing can reduce your cost per lead and help you dominate the local market.