Saturday, September 30, 2023
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I receive postcards all the time. The other day I received a postcard trying to sell me new internet services. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was tough to read, so hard that I threw it away.
Several days later, I received a postcard with 32 words telling me I could get complete information on a home energy reduction audit. The cost was free. All I had to do was call the 800 number on the card.
With the cost of energy going up, I figured I'd see what the whole deal was and funnel hack this company at the same time. I got the information, had my questions answered, and scheduled the audit.
The company who offered me the home energy audit service was using a time tested 2 step selling process:
Step 1. Generate a lead - Get me to call their 800 number.
Step 2. Provide the requested information - I was provided the information about the plan on the phone by one of their sales representatives. They answered my questions and made me confident that I could save quite a bit on my heating and electricity bills.
It is far easier to pique someone's interest than to complete a whole buying process (a sale).
You're not yet attempting to get money from the prospect or existing client.
Postcards can be used to promote your target prospects and consumers while also generating leads (inquiries about your products and services) that you may follow up on and convert into sales.
This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.
You can then recontact the ones you didn't complete a sale with when they first inquired, preferably until they buy from you.
Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those who got you about your products and services.
The goal of your postcard message is to pique enough curiosity in the mind of your prospect to persuade them to contact you about your offer.
You are generating interest, not collecting their money (not yet, anyway). That is what the 2 step marketing process is about—generating interested prospects and customers who contact you for more information.
Your message needs three parts to be most effective:
1. A clear statement of your product's or service's most significant benefit (in the home energy audit example, it was cost savings).
2. A good reason for them to contact you now.
3. A simple, easy way for them to respond (an 800 number, for example).
Your message should be short and to the point. Brief notes on postcards produce more leads than long ones.
Call 800-555-1212 for Your Copy of Our Free Report:
Offer ends 5-5-23 (Print a date three weeks from your mailing date to create some urgency).
Lots of people will respond to find out what they might not know. Remember, they responded, which is least some interest in the information you have created a curiosity about.
This method works and is sure to produce many inquiries if sent to your proper market.
This 2-Step Marketing Process Works.
Use the tips you have read here to create your next postcard's message and see what happens.
You will generate many leads from those genuinely interested in your products and services.
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Owner Of BKXX Enterprises, LLC
"Meet the Driving Force Behind BKXX Enterprises: Brandon Garcia, a Dedicated Advocate for Local Service Businesses. With a wealth of experience and a passion for community growth, Brandon leads the charge in empowering local service businesses to dominate their markets. Through insightful strategies and proven tactics, this blog is your go-to resource for taking your local business to new heights. Join Brandon in the journey towards local market conquest!"
If you want to pay more for your leads, that's your business. If you want to pay less that's mine.
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