Business Growth Accelerator/Local Business Marketing/How To Grow Your Home Service Business In 2023 With Email Marketing

How To Grow Your Home Service Business In 2023 With Email Marketing

Thursday, January 18, 2024

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Email marketing is a form of digital marketing that involves sending promotional or informational messages to a group of people through email. It can be an effective way for your businesses to reach and engage with your target audience and nurture and convert leads into customers.

Here are some key strategies for using email marketing to grow your business:

Build an email list: To get started with email marketing, you need to build a list of email addresses from people who have expressed interest in your business or products. You can do this through opt-in forms on your website, social media, or in-person events.

Personalize your emails: Personalization can help increase the effectiveness of your email marketing campaigns. You can use personalization tags to address your recipients by name or segment your email list into different groups based on location, interests, or purchase history.

Create engaging subject lines:
The subject line is the first thing your recipients will see when they receive your email. So it's essential to make it catchy and compelling. A good subject line should be short, relevant, and convey a sense of value to the reader.

Use a clear and visually appealing layout: The layout of your email should be easy to read and visually appealing. Use headings, bullet points, and white space to make your content more readable, and include images and graphics to break up blocks of text.

Include a clear call to action:
Your email should have a clear purpose, whether it's to promote a sale, share information, or get subscribers to take some other desired action. Make sure to include a clear call to action, such as "Sign up now" or "Shop now," to encourage your readers to take the next step.

Test and optimize your emails: It's essential to test different elements of your email campaigns, such as subject lines, layout, and calls to action, to see what works best for your audience. Use A/B testing to compare the performance of different versions of your emails and make adjustments based on the results.

Following these strategies and consistently sending high-quality, targeted emails to your audience, you can effectively use email marketing to grow your business.

How to build an email list of your ideal prospects quickly.

It is said that the money is in the list. A successful business today has a list of customers or prospects to engage with regularly. But people will only give you their information for something of equal or more excellent value in return.

Think about the last time you were online and saw an ad for a free report. Or you were at the checkout of your local hardware store and saw an offer to win a free month at the local gym.

Those businesses are trying to build their list of prospects so they can remarket to them via direct mail or email.

There are several ways to build an email list for your business:

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Offer something of value in exchange for an email address: One way to encourage people to sign up for your email list is to offer something of value in exchange, such as a free download, discount code, or access to exclusive content. You can use opt-in forms on your website, social media, or in-person events to collect email addresses from interested individuals.

Import existing contact lists: Suppose you already have a list of customers or leads. You can import their email addresses into your email marketing platform to create an initial email list. Just be sure to get permission before adding anyone to your list, as sending unsolicited emails can be perceived as spam, and that can damage your reputation.

Use social media to promote your email list: Social media can be a powerful tool for promoting your email list and attracting new subscribers. You can include a call to action in your social media profiles, posts, and ads to encourage people to sign up for your emails.

Collaborate with other businesses:
Partnering with other companies or organizations can help you reach a new audience and grow your email list. You can collaborate on joint email campaigns, cross-promote each other's products or services, or offer discounts to each other's email subscribers.

Utilize offline channels: In-person events, such as trade shows or conferences, can effectively build your email list. Using a sign-up sheet or registration form, you can collect email addresses by offering something of value, such as a raffle or a free inspection.

These are just a hand full of the strategies your business can use to build a list quickly. Suppose you would like a more comprehensive way to generate traffic to create your list. In that case, I recommend checking out Traffic Secrets by Russel Brunson.

Before we move on to the next topic, follow the best practices for email marketing. That includes obtaining permission and disclosing how you will use the email addresses to avoid spam or privacy regulations issues.

Your prospect wants to feel like they are the only ones that matter.

Personalization can increase the effectiveness of your email marketing campaigns because it makes your emails more relevant and engaging to your recipients. When you personalize your emails, you show your recipients that you understand their needs and interests and are taking the time to create a personalized experience for them.

There are several ways to personalize your emails, such as using personalization tags, segmenting your email lists, and personalizing the subject line.

Personalization tags allow you to address your recipients by name or use other personal details, such as their location or purchase history, to create a more personalized experience.

How many times have you seen an email with hey <name>? It's off-putting. You know they were trying to personalize the email but dropped the ball. Your recipients will know the second they see the message preview that they are in for being sold something.

In addition to tags you can further personalize your messages by focusing on as certain segment of your customers. Segmenting your email list allows you to send targeted messages to specific groups of people based on shared characteristics or interests. For example, you might create separate email lists for customers in different regions or subscribers with other interests or purchase histories.

A personalized subject line can increase open and engagement rates. The subject line is the first thing your recipients will see when they receive your email. So it's essential to make it catchy and relevant. You can use personalization tags or segmentation to create personalized subject lines that speak directly to your recipients.

Personalizing your emails can create a more engaging and relevant experience for your recipients, leading to higher open rates, click-through rates, and conversions.

How to create engaging email subject lines to get more email opens.

Creating engaging email subject lines is one of the most important steps in building an effective email campaign. In order to get more opens, it’s important to think beyond using a typical “sales pitch” when writing a subject line and instead use language that will intrigue your readers. Think about words that are interesting, relevant, and spark curiosity. Use questions or statements that provoke emotion or create a sense of urgency. Additionally, try to keep the subject line short as anything over 50 characters may be cut off on some devices. With careful consideration and testing, you can craft a great subject line that will encourage more clicks!

Here are five tips for creating engaging subject lines for emails coming from a roofing company:


  • Use headings and bullet points: Headings and bullet points can help break up blocks of text and make your email easier to scan and read. Use headings to highlight key points and bullet points to list out important details or steps.
  • Use white space: White space, or the empty space around your content, can help make your email more visually appealing and easier to read. Don't be afraid to use plenty of white space to separate different sections or elements of your email.
  • ​Use numbers and lists: Numbers and lists can effectively grab attention and quickly communicate value. For example: "5 common gutter cleaning mistakes to avoid" or "Top 10 ways to extend the life of your roof."
  • Create a sense of urgency: Use language that suggests a limited-time offer or a sense of urgency to encourage your recipients to open and act on your email. For example: "Don't miss out on our roofing sale – it ends this weekend!" or "Act now to get a free roof inspection before the winter storms hit."
  • Personalize the subject line: Use personalization tags or segmentation to create subject lines that speak directly to your recipients. For example: "John, get a free roof inspection today" or "New homeowners: protect your home with a roof inspection."
  • Use headings and bullet points: Headings and bullet points can help break up blocks of text and make your email easier to scan and read. Use headings to highlight key points and bullet points to list out important details or steps.
  • Use white space: White space, or the empty space around your content, can help make your email more visually appealing and easier to read. Don't be afraid to use plenty of white space to separate different sections or elements of your email.
  • ​Use numbers and lists: Numbers and lists can effectively grab attention and quickly communicate value. For example: "5 common gutter cleaning mistakes to avoid" or "Top 10 ways to extend the life of your roof."
  • Create a sense of urgency: Use language that suggests a limited-time offer or a sense of urgency to encourage your recipients to open and act on your email. For example: "Don't miss out on our roofing sale – it ends this weekend!" or "Act now to get a free roof inspection before the winter storms hit."
  • Personalize the subject line: Use personalization tags or segmentation to create subject lines that speak directly to your recipients. For example: "John, get a free roof inspection today" or "New homeowners: protect your home with a roof inspection."

Suppose you have writers block for your next email subject line. Here are are a few examples of subject lines for a roofing company.


  • ​"Save on roof repairs with our special offer."
  • "Get a free roof inspection before the winter storms hit."
  • "Don't miss out on our roofing sale – it ends this weekend!"
  • ​"5 common gutter cleaning mistakes to avoid"
  • ​"Protect your home with a professional roof inspection."
  • ​"Save on roof repairs with our special offer."
  • "Get a free roof inspection before the winter storms hit."
  • "Don't miss out on our roofing sale – it ends this weekend!"
  • ​"5 common gutter cleaning mistakes to avoid"
  • ​"Protect your home with a professional roof inspection."

How to make your emails easier to read to get better engagement from your audience.

Your email layout should be easy to read and visually appealing to effectively communicate your message to your recipients. Here are some tips for creating a clear and visually appealing design for your emails:

Break up your email will headings and bullet points. Headings and bullet points help break up blocks of text and make your email easier to scan and read. Use headings to highlight key points and bullet points to list essential details or steps.

Take advantage of white space. White space, or the empty space around your content, can help make your email more visually appealing and easier to read. Don't be afraid to use plenty of white space to separate different sections or elements of your email.

It's said that a picture says 1000 words. Including images and pictures can help break up blocks of text and make your email more visually appealing. Just be sure to optimize your images for email by using reasonable file size and alt text for accessibility.

Stay casual with the font choice. Choose a clear and readable font, such as Arial, Calibri, or Verdana that is easily read in various sizes. Stick to one or two fonts in your email to keep it consistent and easy to read.

Understand how your readers will consume your content. Most of your readers will be on their phones or tablet in a mobile-first world. The appropriate font size will depend on the font and design of your email. But a good rule of thumb is to use a font size of at least 14-16 points for body text and 22-24 points for headings.

How to get more sales with a strong call to acton (CTA).

A call to action (CTA) is an instruction you give your reader. It is usually in the form of a button or link. This link encourages your email recipients to take a specific action, such as visiting your website, making a purchase, or signing up for a newsletter. Here are some examples of effective CTAs for home service businesses:

  • ​"Book a service now" or "Schedule a consultation."
  • ​"Get a quote" or "Request a free estimate."
  • ​"Learn more" or "Find out more."
  • ​"Sign up for our newsletter" or "Join our loyalty program."
  • ​"Shop now" or "Browse our services."
  • ​"Book a service now" or "Schedule a consultation."
  • ​"Get a quote" or "Request a free estimate."
  • ​"Learn more" or "Find out more."
  • ​"Sign up for our newsletter" or "Join our loyalty program."
  • ​"Shop now" or "Browse our services."

It's essential to make your CTAs clear and easy to understand and to use actionable language that encourages your recipients to take the desired action. You should include a CTA in every email you send, as it helps to guide your recipients towards the next step and helps to drive conversions.

In addition to including a CTA in the body of your email, consider adding a secondary CTA in the footer of your email. A couple of examples would be "Follow us on social media" or "View our latest blog post." This can keep your recipients engaged and encourage them to take additional action to get to know, like, and trust your company.

By including clear and compelling CTAs in your emails, you can effectively guide your recipients towards the desired action and help to grow your business.

Test your emails for maximum efficiency.

Regularly testing your emails can help you improve the effectiveness of your calls to action. You can use A/B testing to compare the performance of different versions of your emails and make adjustments based on the results. For example, you might test different subject lines, layout options, or calls to action to see which ones perform the best.

Tracking key metrics such as open rates, click-through rates, and conversions is important to further optimize your email campaigns. You can use your email marketing platform's analytics tools to monitor your email performance and identify areas for improvement.

By testing and optimizing your emails on an ongoing basis, you can improve the effectiveness of your email campaigns and better engage and convert your audience.

In summary, email marketing can be a powerful tool for growing your business. It will help you reach and engage with your target audience, nurture leads, and drive conversions. By following best practices for building an email list, personalizing your emails, creating engaging subject lines, using a clear and visually appealing layout, and including a clear call to action, you can effectively use email marketing to grow your business.

Are you in need of help with your email marketing needs? Look no further than BKXX Marketing! Our team of experts can help you create a powerful email marketing strategy that will help you achieve your goals. From designing custom templates to developing campaigns that convert, we have the tools and experience to make sure your message stands out. Contact us today and find out how we can help take your email marketing to the next level!


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Hi, I'm Brandon

Owner Of BKXX Enterprises, LLC

"Meet the Driving Force Behind BKXX Enterprises: Brandon Garcia, a Dedicated Advocate for Local Service Businesses.

With a wealth of experience and a passion for community growth, Brandon leads the charge in empowering local service businesses to dominate their markets.

Through insightful strategies and proven tactics, this blog is your go-to resource for taking your local business to new heights. Join Brandon in the journey towards local market conquest!"

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