A couple of weeks ago, I had a conversation with a local contractor in Urbana, Ohio, who is running a billboard in a high traffic area just outside of town. Like many contractors, they were looking to increase their phone calls and booked jobs, so they made the bold decision to invest their entire marketing budget in a high-traffic billboard ad. They started running it at the beginning of spring and have continued through the start of fall—prime time for home improvement and renovation projects.

The cost? $1500-$3500 per month, depending on the location, with a minimum spend of $5000. The expectation? A flood of new leads.

But when I called them to check in on how the campaign was performing, the contractor’s response surprised me: “We didn’t see any lift in calls,” they said. Months of advertising, thousands of dollars spent, and they can't track a single job to the ad. When I dug deeper, I found out they weren’t using a tracking number or any way to measure how many people had even noticed the ad. More importantly, they were missing the critical piece that could have turned those billboard views into real business.

​Their experience is not unique. Many contractors invest in offline advertising like billboards, expecting instant results, only to be left wondering why the phone isn’t ringing. The truth is, billboards alone aren’t enough to drive leads and sales. Without a solid digital strategy to support your offline ads, you’re leaving money on the table.

You’ve made a significant investment in billboard advertising, expecting the phone to ring off the hook. But the reality? Crickets. It’s frustrating. You know your services are valuable, and the billboard is placed in a high-traffic area—so why aren’t you getting the calls you expected?

Here’s the real reason: Billboards alone aren’t enough to drive results. In today’s world, offline advertising must work hand-in-hand with your digital presence. If you’re not seeing results from your billboard, chances are it’s because your digital strategy isn’t set up to support it.

A billboard captures attention, no doubt. Thousands of people pass by your ad every day. But in most cases, potential customers won’t call immediately after seeing your billboard. Instead, they’ll search for your business online, where they expect to find more information, trust signals, and an easy way to contact you.

If your digital presence isn’t up to par—if you don’t have a strong website, positive reviews, or a clear call-to-action—you’ll lose that potential lead. Simply put, the billboard creates awareness, but your digital foundation is what converts that awareness into actual leads.

Without a solid digital strategy, your billboard investment is only doing half the job. Here’s why:

To see results from your billboard advertising, you need to create a seamless connection between offline attention and online conversion. This means building a strong digital foundation that turns curious prospects into leads once they find you online.

Here’s what every contractor should have:

At BKXX Enterprises, we specialize in helping contractors create the perfect digital foundation to support their offline advertising. We’ll ensure your billboard isn’t just getting noticed, but that it’s converting curious drivers into paying customers. From professional website design to local SEO, we have the tools and expertise to help your business thrive.

​If you’re tired of wondering why your billboards aren’t driving results, it’s time to focus on your digital strategy—and BKXX Enterprises is here to help.

Want to learn more ways to increase profits without spending more on advertising? Download my free book, “Profit Secrets: The Underground Guide to Finding a Ridiculous Amount of Profit in Your Business Without Spending a Dime on Ads.”
​Get your free copy now at: www.bkxxenterprises.agency/profits